How To Sell Ebooks

GOOD COVERS

I can't overemphasize how important a good cover is. Hire a professional. And keep these things in mind:

1. At a glance, it should convey the type or genre of the book you've written.

2. It should be readable in grayscale.

3. It should be readable as a thumbnail.

4. Your name and the title should be large and clear.

There are other little tips that I recommend. Usually legacy book covers have a lot of writing on them, and that makes them subconsciously identifiable as professional. Taglines. Blurbs. "By the author of Whiskey Sour". That sort of thing.

Your artist should know what vectors are, and the rule of three, and the importance of the color wheel, and all the other tricks used to make a cover pop.

If your sales are slow, consider getting a better cover

GOOD PRODUCT DESCRIPTION

Did you know you can add basic HTML to your book description on Kindle using Author Central? I didn't. But I do now, and I'm using it to make my ebook pages better.

Once your cover gets a browser's attention, you need a good book description to reel them in. Read back jacket copy on some of your favorite mass market paperbacks to get a feel for it. You can also add blurbs, reviews, a bio, past books, and more.

Make sure there is plenty of white space. I don't like big, blocky paragraphs, and I assume others don't either. Use bold and italics when needed, but don't overuse them.